Launching In 2016Spring, the denim brand WOADBLUE was directed by the pioneer of Japan made denim Yuji Honzawa, the inspiration is from “European vintage denim”.

“Woad” is the name of a blue dye produced from the leaves of the plant which is known the oldest existent natural dye in human being.
Indigo dye is a traditional Japanese dyeing technique which creates more beautiful tones and is renowned in the world as “Japan blue”.

The philosophy of woadblue -“Challenging to the limit of new blue” comes to produce with new fabric and silhouette as the newest blue in the world.
Another philosophy -“Respecting the traditional method “comes to try hand-dyeing by pure natural indigo as the oldest blue in the world.